If you're running paid campaigns across multiple platforms like Facebook Ads, Google Ads, and Snapchat Ads you may want to calculate a single Overall Cost to get a clearer picture of total efficiency across all channels.
In Databox, this can be done by combining cost data from each platform using Data Calculations.
How to calculate overall cost
Navigate to the Data Calculations page and create a new Calculated Metric.
Select all your metrics from different Data Sources that report on the Amount Spent / Cost of your ad campaigns.
Use the "+" operator to sum them all together.
Now you’ll have a single metric showing your Overall Cost across all your ad platforms. You can follow the same steps to combine other metrics across platforms.
To learn more about combining metrics across data sources, check out: How to create a Data Calculation.