How to Attribute Meetings to Specific Campaigns Using HubSpot and Databox

Tracking how many meetings were booked from specific campaigns like LinkedIn ads or email marketing is a common goal for marketing and sales teams. While Campaign attribution lives under the Contacts object in HubSpot, Meetings are logged in a separate object with no direct campaign info or Contact ID.

To bridge this gap and report on meetings by campaign in Databox, here’s a setup that reliably links meetings back to their campaign source.

Step 1: Associate Meeting Links with Campaigns in HubSpot

Before creating any metrics, you need to ensure each campaign uses a unique meeting link:

1. In HubSpot, create a separate Meeting Link for each campaign.

2. In the Meeting Description field, include a reference to the campaign. For example: DATABOX MEETING (ref: campaign #2).

This reference will later be extracted and used as a breakdown value in Databox.

Step 2: Include specific columns in your Dataset

1. If you haven't created a dataset yet, go to Data Manager > Datasets or click here to create one.

2. Include the following columns in your dataset:

Step 3: Extract Campaign Info from the Meeting Description

Once your Dataset is set up, edit it and add a new calculated column to extract the campaign reference. Use the following formula:

IF(FIND($Meeting_description, 'ref:') > 0, REPLACE(REGEXEXTRACT($Meeting_description, 'ref:([^\)]+)'), 'ref: ', ''), '(not set)')

This formula checks if “ref:” is present and extracts everything after it. This will become the campaign name tied to that meeting. Name the new column Meeting Referral (calculated).

Step 4: Create a Custom Metric

Now that your Dataset includes campaign info, you can build a Custom Metric:

This setup lets you report on how many meetings were driven by each campaign which will help bridge the attribution gap between Contacts and Meetings in HubSpot.

For more: How to create Datasets.