How to calculate Total Ad Spend & Cost per Lead in Databox?

In Databox, you can connect multiple data sources and combine data across sources using Data Calculations to create metrics like Total Spend Across Platforms, or Overall Cost per Lead.

Connect your Ads sources

Navigate to Data Manager and choose from 130+ Integrations, including Facebook Ads, Google Ads, LinkedIn Ads, Snapchat Ads, and more.

Report on Overall Spend data from multiple platforms

  1. Navigate to the Calculated Metrics page and create a new calculated metric. You can also select "+ New calculated metric" in any metric dropdown across Databox.

  2. Select spend metrics from different sources and combine them using the "+" operator.

  3. Name the calculated metric and save it.


Report on Overall Cost per Lead data from multiple platforms

  1. Navigate to the Calculated Metrics page and create a new calculated metric. You can also select "+ New calculated metric" in any metric dropdown across Databox.

  2. Sum together all spend metrics from different sources and combine them using the "+" operator.

  3. Divide this with the sum of all leads across platforms where you track leads (e.g. your CRM and other sources).

  4. Name the calculated metric and save it.