If you’ve recently switched from Universal Analytics (UA) to Google Analytics 4 (GA4), you may have noticed that the “Entrances” metric is no longer available. In UA, Entrances showed the number of times visitors landed on a page as the first page in their session.
GA4 uses a different, event-based data model, so metrics like “Entrances” don’t exist in the same way. However, you can still approximate this metric.
Why “Entrances” Is Different in GA4
In UA: “Entrances” was a session-based metric tied to the first pageview of a session.
In GA4: there isn’t a direct “Entrances” field — instead, GA4 focuses on events and parameters.
How to create this metric
The closest equivalents are:
Landing Page (dimension) — The first page a user sees in a session.
Sessions (metric) — The total number of sessions starting on that page.
By combining these, you can recreate an approximation of Entrances.
If you are looking to measure how many new users entered via a page, you can add a filter to show only first visits.
