How to report on Linkedin Ads Targeted Companies Performance and Demographics

In Databox, you can build reports that give you more visibility into your conversions from LinkedIn Ads.

To improve the effectiveness of your LinkedIn campaigns, you can track the engagement of the targeted companies who see your ads. This includes monitoring metrics such as impressions, clicks, and other engagement actions. You can then set up a custom reporting structure to track all these metrics and gain valuable insights.

#1 Set up Campaign Groups in LinkedIn Ads

In LinkedIn Ads, you can set up multiple campaign groups tailored to different business verticals. Once you have this set up, you can then filter performance data in Databox by specific campaign groups, so you can track how various audiences are responding to the ads.

#2 Connect Linkedin Ads to Databox

Follow these steps to connect LinkedIn to Databox.

#3 How to report on Campaigns and Campaign Groups

With our out-of-the-box metrics, you can access detailed insights into how targeted companies are interacting with your ads—whether through impressions, clicks, or other engagement metrics. This will help you evaluate how well your campaigns are resonating with your target audience.

Search the LinkedIn Ads Metric Library for "Campaign" and "Campaign Groups" to browse through 75+ related metrics and add them onto your Databoard:


#4 Apply Filters to your Metrics

  1. Open Metric Builder and select LinkedIn Ads as the Data Source.

  2. Select the Campaign Groups or Campaign tabs depending on what you want to split your data by (by Campaign Group or by Campaign).

  3. Select the Metric you want to report on and the Dimension (Campaign Group or Campaign).

  4. Click on Advanced Options and set up your filters.


You can filter Campaign Groups and Campaigns using the following filters:

  • Campaign type

  • Campaigns

  • Campaign Groups

  • Creatives (Ads)

Using Metric Builder for LinkedIn Ads, you can also dive deeper into audience demographics, including key data points like job titles, seniority levels, industries, and job functions. These detailed insights can help you refine targeting and optimize campaigns to ensure your ads are getting in front of the right audience.