How to report on Organic Total Users by Landing Page

If you want to understand which landing pages attract the most organic traffic, you can use Google Analytics 4 (GA4) data in Databox to create a custom metric that filters specifically for the Organic channel.

This allows you to focus only on users who arrive at your site through non-paid search, giving you clearer insight into the performance of your SEO efforts.

How to build the metric in Metric Builder

  1. Open the Metric Builder page and select Google Analytics 4 as the data source.

  2. Set the Metric to Total Users.

  3. Set the Dimension to Landing Page.

  4. Add a filter for Session Default Channel Grouping equals Organic Search.



Once saved, you can add this custom metric to your dashboard using a table, bar chart, or any visualization that helps you track which landing pages are driving the most organic users.

For more details on building custom GA4 metrics, visit: How to create Custom Metrics using GA4 data.