While Databox doesn’t offer a built-in metric for Average Order Value (AOV) from Facebook Ads, you can easily calculate it using Data Calculations.
This allows you to track how much revenue you're generating per purchase from your ad campaigns, giving you deeper insight into campaign performance and customer behavior.
How to calculate average order value
Go to the Data Calculations page and create a new Calculated Metric.
Create a new calculation using this formula: Purchase Conversion Value / Purchases.
Save the metric and add it to your dashboard using your preferred visualization (e.g., number block, line chart, etc.).
This calculated metric will automatically update with your Facebook Ads data, allowing you to monitor trends in AOV over time.
For more details on setting up calculated metrics, visit: How to create a Data Calculation.