If you’re running a Shopify store, tracking website performance is key to understanding traffic sources, user behavior, and conversion effectiveness. While Databox doesn’t pull performance metrics directly from Shopify, you can track this data through your connected Google Analytics 4 account.
Ensure that your Shopify store has the GA4 tracking code set up
Follow the steps outlined in Shopify's help documentation to set up GA4 tracking for your Shopify website: Setting up Google Analytics 4 (Shopify Help Desk).
Use out-of-the-box metrics in Databox
Using GA4, you can report on a wide range of Shopify performance metrics in Databox, including:
Sessions over time
Conversion rate over time and Conversion rate breakdown
Sessions by device type, by location, by social referrer, by landing page
Sales by social referrer
And more..
Check out all native GA4 metrics in the Google Analytics 4 Metric Library.
Create Custom Metrics to drill deeper into your data
If you can’t find the exact metric you need in the Metric Library, you can create your own custom metric using Metric Builder. This enables you to access more metrics, dimensions, more historical data, and especially to add filters.
Open the Metric Builder page, create a new Custom Metric.
Select Google Analytics 4 as the Data Source.
Choose your Metric (e.g., Sessions, Conversions, Revenue)
Optionally, break down the metric by the Dimension (e.g., by Channel, by Device Type, by Landing Page, by Referrer,..)
Optionally, add Filters to segment the data further (e.g., Traffic Source = Organic)
This gives you full control to build custom metrics that align with how you want to measure Shopify performance.