If you’re running Google Ads and want to understand which keywords are driving sessions or conversions, you can use Google Analytics 4 data in Databox to report on Sessions by Keyword Text.
This helps you identify which paid search terms led users to your site and how those terms contributed to key actions, like conversions.
How to report on Sessions by Google Ads keyword text
Open Metric Builder and select Google Analytics 4 as the Data Source.
Set the Metric to Sessions.
Set the Dimension to Session Google Ads keyword text.
(Optional) Add a Filter if you want to narrow results to sessions that led to a specific event or occurred on a particular page.
This setup allows you to analyze which search terms from your paid campaigns are most effective in initiating sessions and can be paired with additional metrics like conversions for deeper insight.
For more on building Custom Metrics from GA4, visit: How to create Custom Metrics using GA4.